Winner of Design of the Month September 2023
Thought behind flyer by VPPR Gauri Gurav:
As soon as I got to know about the theme “Cutting Chai”
I was excited to make the design relatable to all tea lovers.
I used two different colors for the word “Cutting” to mimic the concept of half filled tea cup. My biggest challenge was to present the idea of tea without making it the whole focus of the poster.
Why and on the Basis of Which Criteria Flyer Was Selected
The flyer was selected based on its excellence in three key areas in comparison to other submitted entries:
Creativity: The flyer effectively conveys meeting details in a visually understandable hierarchy while preserving the theme’s essence of cutting chai.
Innovation: The flyer effectively uses a simple yet impactful subtle shape of a chai glass half empty and the typography of Cutting Chai adds a second layer of impact.
Impressions: The flyer makes the viewer pause and engage with the flyer content, one can find all the required details about the meeting.
Moreover, the flyer adheres to the branding guidelines outlined in the branding manual.
Special Mention under Innovation Design Category
Special Mention under Creativity Design Category
Special Mention under Impression Design Category